Associates

Cruiseyields aims to provide outcomes that consistently beat clients’ expectations, whatever the agreed consultancy specification. It is the talent and integrity of the Cruiseyields associate team that drives tangible results upon which client organisations can build.

David Selby

david selby
David is Managing Director of Cruiseyields, and specialises in tourism strategy, destination development, revenue management and procurement. He has held a number of senior travel industry roles, most recently as managing director of the cruising arm of the London FTSE listed TUI Travel PLC (Thomson Cruises and Island Cruises). He previously held various planning and yield management positions for a number of tour operating brands sending holidaymakers to destinations throughout Europe..

In addition to Cruiseyields, David is a Visiting Lecturer in Travel and Tourism at the University of Hertfordshire and is in demand to moderate or speak at conferences throughout Europe, and to contribute regularly to travel and tourism publications. He is also a Fellow of the UK Institute of Travel and Tourism.

J. Michael Crye

j michael crye
Based in Washington D.C. and a former U.S Coast Guard Captain, Michael is one of the world’s leading experts in maritime industry legal and public affairs, both in the US and Europe. Michael was Executive Vice President of CLIA (Cruise Lines International Association) until 2012, following the merger of CLIA with the International Council of Cruise Lines (ICCL) in 2007, of which he was President for the previous seven years.

Michael’s successful experience representing the industry before bodies such as the EU in Brussels, The World Health Organisation, The International Maritime Organisation and The International labour Organisation lends a unique perspective to Cruiseyields services to cruise port authorities, destinations, travel, tourism and leisure organisations.

Brian Maddocks

brian maddocks
Brian has become a master of Microsoft database and spread sheet programming. Starting his career at Thomson Holidays at a similar time to David, Brian held senior management positions in marketing / product planning before leading a range of major IT development projects – specifying requirements, building fully functional working prototypes and helping prioritise the overall IT portfolio.

He conceived, designed and built MS Access applications to streamline the hotel holiday product, aviation and cruise line planning process. In recent years, he has focussed on Commercial Analytics, devising enhanced solutions and building complex test models for the sophisticated yield management systems.

Brian has worked with David recently to create the highly acclaimed “To Call or not to Call…” and “Deployment Dilemmas” interactive itinerary planning games for the 2015 and 2016 CLIA Ports and Destinations Summits and the 2016 CLIA Executive Partner Summit.

Keith Blundell

keith blundell
Keith has 20 years experience in destination management, marketing and development at local and regional levels, in particular the partnership working and development of productive local networks. Keith’s understanding of this area enhances Cruiseyields consultancy offering to both local and regional destinations.

As Head Of Tourism for the City of Liverpool between 2004-2012, Keith led the tourism related aspects of the planning and delivery of its European Capital of Culture year in 2008, including the development and delivery of the new City of Liverpool Cruise Terminal. He took a strategic role in the growth of Liverpool as a destination and the development of numerous themes, especially heritage and gastronomy, as well as “50 years of the Beatles in 2012”.

Alessandra Lotufo Alonso

alessandra lotufo alonso
Originally from Florence, Italy, but now based in London, Alessandra specialises in the coaching and mentoring of individuals and teams at all levels of an organisation. As a founder of mentoring specialist Shine People & Places, she was influential in the acceptance of structured mentoring in Travel and Tourism and also designed and implemented the UK Shine Awards for Women’s Achievement in Travel, Tourism, Leisure and Hospitality.

Her skills in mentoring, coaching and teambuilding, as well as strategy, planning and learning and development, supports Cruiseyields in maximising client benefits from a people and leadership perspective.

Maurice Kennedy

maurice kennedy
Starting his maritime career at the age of 16, Maurice spent ten years learning his trade on a variety of ships qualifying as a Master Mariner in 1975, before settling in Cape Town for 20 years whilst carrying out a number of senior management roles in the maritime industry.

Maurice has many years experience with a number of cruise lines and worked with David at Thomson Cruises to turn innovative ideas for cruise itineraries into reality, sometimes operating in the most unlikely of places. He is an itinerary planning and operations specialist and has opened up a number of new ports and destinations for cruising, to the benefit of many. He acts as general support across a range of assignments.

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